Branding for Apex International

At APEX International the word impossible won’t be found (anywhere). An emerging project management, engineering and construction consultancy founded by the Badri family, with over 80 years collective experience in the energy sector, the apex isn’t even the limit.

Born from a deep rooted passion to add value to their clients through quality solutions and competitive prices, Apex International leverage innovative approaches to solve complex solutions. It is this passion that fuels their aspiration to triumph as an international benchmark.

Our mission was to build the foundation of their brand—define their why, what who, how, and their identity and their messaging—one that will support Apex International’s growth and the attainment of their aspirational goals. We achieved this through thoughtful strategy, brand identity, design, business cards, and custom website design, including media identification, brand copywriting, and icon design.

What we achieved

We helped Apex International build a founding brand, that connects them with their customers and empowers their growth. Apex International’s brand identity takes inspiration from the quintessential apex diagram, their innovative approach to impossible problems, and their aspiration to be an international benchmark. In its simplicity, it is an optical illusion of an orthographic pyramid—representing both the top view and the side view. In its complexity, the identity represents their attention to detail, precision, strength—the knowledge and experience that underpins project success—and their values.

We’re excited to watch, as this new venture conquer the apex of their aspirations.

See the website in action, here.