Branding for Impala HR

Brand identity & design

A new identity

Founder of Impala HR, Matt understands that detail is important, but doesn’t have to be boring. Determined to differentiate himself from the stock-standard Human Resource (HR) Consultant, he was keen to have a brand that reflected his detailed but unique, fun and professional approach to HR.

We crafted Impala HR’s stationery to reflect just that. His vibrant and eye-catching business cards were hand printed on a 1970’s Heidelberg letterpress, meaning each one is just a little bit unique. The combination of this technique, the soft textured cotton, and the subtle logo enhancement resulted in a simple, personalised, yet elegant card which emanates Impala HR’s overall brand identity.

Client
Impala HR

Pieces
Naming
Logo
Business card
Stationery
Wax seal
Landing page

Our role
Creative direction
Brand identity design
Graphic design
Website design & development

project impalahrbranding main

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Meanjin | Brisbane, Australia

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