BTS of a mobile billboard

What goes into the making of a billboard

BTS of a mobile billboard

A mammoth billboard like this one needs an equally enormous amount of design work behind it. I thought I would give you a little insight into how I and my team at By Ninja get it done!

Firstly, I meet with you and spend time getting to know your business, goals, vision, values, point of difference and audience. Basically, I ask you a truckload of questions and take ton of notes, to really understand your business and your vision. 

Once this is done, I liaise directly with the company producing and installing the billboard to ensure I clearly understand their processes and identify any design limitations and file requirements. 

The next step is to start work with the team here, normally Sally or Frankie and sometimes, if I am lucky, both! We bounce ideas around, starting with key words and phrases, generating mind maps in this process. During this time we will strike gold and generate a visual concept. 

Then we take the concept to you. We get feedback and then we continue to collaborate on tweaks until it is bang-on perfect and you love it.

I then give it to someone who hasn’t worked on the artwork to look over with fresh eyes to proof and pre-press the artwork. I proceed to give it a final look-over, and supply production ready artwork to the printer/manufacturer, as well as a low-resolution version to you for reference.

The printer/manufacturer will then review artwork and send us proofs, which I will typically review with you for things of this scale.

Once we approve it, it goes into production and is installed on site. I normally try to be there for installation so I can see it come together and celebrate with you!

Kathleen
Creative Overlord

P.S. You can check out the billboard in all its gigantic glory here.

Get in touch

We’re not landlocked or bound by the sea, we work everywhere, internationally.

For the chatter-box in you:
1800 749 286

For the introvert in you:
hello@byninja.com.au

For the old-school in you:
PO Box 342
Paddington, Queensland 4064

Our Privacy Policy