Branding for Business 2 Assets

Brand identity & design

Brand 2 Assets

What’s in a name? When it comes to Business 2 Assets, everything. John Bailey founded Business 2 Assets to help successful business owners optimise and grow their business, transforming it from a job into a valuable asset.

Many small to medium business owners don’t make what they’re worth, even when they’re busy. Business 2 Assets helps these SMEs—or as he calls them, hearts of their communities— understand their market, who their best customer is, and at a transactional level, where they make and lose money. This acumen helps boost margin and profitability in the business, allowing owners to go from paying themselves last, to paying themselves first.

Our mission was to develop Business 2 Assets’ brand—outline their why, what, who, how, and their identity and their messaging—one representative of the transformational journey John guides business owners through, as they lift them and empower them to do better. We achieved this through thoughtful strategy, dynamic identity, business cards, consultative digital storytelling and content strategy, which incorporated sourcing and finessing iconography, imagery and videography.


See the website content in action, here.

In their words

I have had the pleasure of working with Kathleen and the team at By Ninja on a few projects now and cannot rate their quality of work high enough. I've had the By Ninja Team take care of my full branding design, Website design and content creation, various lead generator designs and info graphics. The entire creative journey is very well thought out from first engagement through to final concept. It's a fantastic experience and cannot recommend them highly enough for your design and creative work.

Client 
Business 2 Assets

Pieces 
Brand strategy 
Brand identity
Business card
Website content strategy

Our role 
Creative direction
Brand identity design
Graphic design 
Digital content strategy

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