A new identity
Founder of Impala HR, Matt understands that detail is important, but doesn’t have to be boring. Determined to differentiate himself from the stock-standard Human Resource (HR) Consultant, he was keen to have a brand that reflected his detailed but unique, fun and professional approach to HR.
We crafted Impala HR’s stationery to reflect just that. His vibrant and eye-catching business cards were hand printed on a 1970’s Heidelberg letterpress, meaning each one is just a little bit unique. The combination of this technique, the soft textured cotton, and the subtle logo enhancement resulted in a simple, personalised, yet elegant card which emanates Impala HR’s overall brand identity.