Too cool for a school
MacGregor State High School (MSHS) is a well established and respected secondary educational institution. With an aspirational approach to learning and an innovative curriculum, it’s renowned for its scholarship.
However, while they had a well recognised logo and stellar reputation, MSHS lacked a real brand direction. Missing this essential element meant staff were creating their own templates to get by, leading to a clear lack of image continuity.
We worked closely with the team at MSHS getting to know their mission, values and goals, allowing us to craft a brand representative of who they were. From this, we were able to develop a range of internal templates for staff use, and external marketing and advertising templates, as well as some simple ground rules around the consistent application of their new brand.
MSHS now has brand continuity, with our work helping the motivated school significantly improve their brand recognition, reputation, and trustworthiness within their community.