Branding Style Guide for MacGregor SHS

Brand development & style guide

Too cool for a school

MacGregor State High School (MSHS) is a well established and respected secondary educational institution. With an aspirational approach to learning and an innovative curriculum, it’s renowned for its scholarship.

However, while they had a well recognised logo and stellar reputation, MSHS lacked a real brand direction. Missing this essential element meant staff were creating their own templates to get by, leading to a clear lack of image continuity.


We worked closely with the team at MSHS getting to know their mission, values and goals, allowing us to craft a brand representative of who they were. From this, we were able to develop a range of internal templates for staff use, and external marketing and advertising templates, as well as some simple ground rules around the consistent application of their new brand.

The pudding

MSHS now has brand continuity, with our work helping the motivated school significantly improve their brand recognition, reputation, and trustworthiness within their community.

Client
Welcome to the Fold
(MacGregor SHS)

Pieces
External templates
Internal templates
Style guide

Our role
Creative direction
Brand development
Graphic Design

More info below
  • macgregor image main2
  • macgregor image 1
  • macgregor image 2
  • macgregor image 3

Get in touch

We’re not landlocked or bound by the sea, we work everywhere, internationally.

For the chatter-box in you:
1800 749 286

For the introvert in you:
hello@byninja.com.au

For the old-school in you:
PO Box 2439
Graceville, Queensland 4075

Our creative brain is located in:
Yeronga, Queensland Australia