Branding for Subbi

Subbi wants you to see what people are saying… literally. Inspired by his own personal experiences, Subbi’s founder, Sean, dreamt of creating an innovative product that can display conversation subtitles in real time. Eventually finding fantasizing wasn’t enough, Sean engaged a dedicated team of Melbourne-based brainiacs, that are currently working to bring the dream of Subbi to life, an exciting and empowering alternative to existing hearing aid technology.

Inspired by Sean’s enthusiasm for empowering those with hearing-impairments to hear “differently”, our team of brand design experts created his unique iconic logo leveraging the visual form of “quotation marks”, which are used in the English language to mark the beginning and end of a quoted phrase.

The pudding

This eye-catching branding has enabled Subbi to gain some serious recognition within and interest from the Melbourne investor market.