Branding for Thunderbird Trade Services

Brand identity & design

A bright new identity

Established in 2018 by Brisbane-based sparky and hardcore Tron fan, Nathan, Thunderbird Trade Services has an old-school customer-focused approach to electrical services. Focused on providing a high quality, attention-to-detail professional yet personable experience, Nathan was seeking to differentiate himself from all the other sparkies around town.

Determined to build a brand to reflect Nathan’s unique style, we drew inspiration for Thunderbird’s logo from his Tron obsession and the Algonquian mythical creature "thunderbird". Our custom typeface was designed to incorporate both Nathan’s precision with the fluidness representative of the power cables he’s mastered. We then expanded his brand to reflect the air and electrical sides of his business, developing a tradesman tough business card and a website as straightforward and practical as him. 

The pudding

Since we created Thunderbird’s unique brand, Nathan’s business has grown so quickly he’s had to hire an apprentice to help him keep up with how busy he is and has hit the seven figure revenue mark in just 12 months. Plus, people are so enthralled with his business cards, they always ask twice if they can keep them.

Thunderbird Trade Services Pty Ltd

Business card

Our role
Creative direction
Brand identity design
Graphic design
Website design & development

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Doing things differently starts with a conversation.

Get in touch

We’re not landlocked or bound by the sea, we work everywhere, internationally.

Meanjin / Brisbane

For the chatter-box in you:
1800 749 286

For the introvert in you:

For the extrovert in you:
Studio Sago
A/210 Days Road Grange Q 4051
Access via Thomas Street

For the old-school in you:
PO Box 342 Paddington Q 4064

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