Branding for Welcome to the Fold

Brand identity & design

A reinvented identity

The Founder of Welcome To The Fold dreams of a simpler time. It’s for that very reason the self-titled Fat Controller, Jason, abbreviated his company’s name to WTTF and when he can get away with it, shuns modern technology to type on his beloved old school Underwood typewriter. Naturally, we kept this in mind when we got busy building his brand. 

Due to the cheeky Fat Controller and his muttley crew getting up to all sorts of creative mischief (e.g. are a diverse creative agency), our branding experts made sure that they not only kept Jason’s minimalistic vision but established a brand image that was also perennial and adaptable to and across a multitude of mediums.

The pudding

Not only did we create a brand that makes you scream “WTTF” (but in a good way), since working with our team, WTTF has seen significant business growth and has won several gigs on the business card we designed for them alone.

Welcome to the Fold

Business card
Video brochure

Our role
Creative direction
Brand identity design
Graphic design
Paper engineering
Website design & development

project wttfbranding main
project wttfbranding image01
project wttfbranding image02
project wttfbranding image03

Doing things differently starts with a conversation.

Get in touch

We’re not landlocked or bound by the sea, we work everywhere, internationally.

Meanjin / Brisbane

For the chatter-box in you:
1800 749 286

For the introvert in you:

For the old-school in you:
PO Box 342
Paddington, Queensland 4064

Our Privacy Policy