A reinvented identity
The Founder of Welcome To The Fold dreams of a simpler time. It’s for that very reason the self-titled Fat Controller, Jason, abbreviated his company’s name to WTTF and when he can get away with it, shuns modern technology to type on his beloved old school Underwood typewriter. Naturally, we kept this in mind when we got busy building his brand.
Due to the cheeky Fat Controller and his muttley crew getting up to all sorts of creative mischief (e.g. are a diverse creative agency), our branding experts made sure that they not only kept Jason’s minimalistic vision but established a brand image that was also perennial and adaptable to and across a multitude of mediums.
Not only did we create a brand that makes you scream “WTTF” (but in a good way), since working with our team, WTTF has seen significant business growth and has won several gigs on the business card we designed for them alone.