Kit packaging for LUXE Botanics

Custom packaging design

The LUXE explorer kits

LUXE Botanics was created by Jené Roestorf, an African born Biotechnologist who has a deep comprehension of nature’s healing abilities and is guided by her philosophy of allowing nature to nurture, blending her African roots, scientific proficiency and passion for socially conscious innovation to create a definitively mindful skin care ritual.

LUXE’s explorer kit range encompasses the Camu Collection and Discovery Kits. The Camu Collection was designed to present the popular brightening routine—the full sized luxury Camu line—while the Discovery Kits were curated, as the name suggests, to enable consumers to affordably discover the LUXE range for home, or travel. We helped LUXE create everything from the kit names to designs, with the philosophies of luxury, nature, exploration and sustainable beauty remaining front of mind. Ensuring these extensions of their sustainable branding fully aligned with their ethos was a top priority. The Discovery Kits were designed with the environment in mind, from the tin, card, cloth and caps to the bottles and tubes, every aspect is either biodegradable, recyclable or reusable.

The pudding

We’re going to let the numbers speak for themselves here. Thanks to the Camu Collection, LUXE’s check out value increased by 103% while customer retention increased to 21% and customer advocacy grew.

In their words

Excellent design and digital marketing agency. They have transformed not only our branding but also our brand voice and digital presence in such a way that our business has grown in triple digits since the start of the partnership. They have even won state level and national level awards for their work on our brand. Without a doubt the best agency we have worked with!

LUXE Botanics

Our role
Creative direction
Graphic design
Custom packaging design & innovation
Production management

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