LUXE Botanics is like a dating agent for science and the environment. Founder, Jené Roestorf, conjures up remarkable connections between science and nature, generating all natural, super nourishing botanical skin care offspring.
So the challenge; tell this complex love story of nature and science on a box, while staying true to LUXE's green beauty branding. So we did. The mindful design melds nature and science, through the use of recyclable materials, minimalist design and subtle embellishments. Each box features striking landscape imagery native to LUXE Botanics’ key global ingredients — Kenya, Malawi and Brazil — transporting those opening them out of their living room and into nature, creating a retail experience unlike any other.
Goals are wonderful to reach, but even greater to exceed in our eyes. So, when we discovered that our design helped LUXE Botanics exceed their annual retail goals by 12% we knew we had crafted a winner.
In their words
Having worked with countless agencies, when you find one that understands your brand from the get go, that proactively suggests ideas to test and challenge the status quo, a team who are always up for trying something new and who go beyond the call of duty, it is like gold dust.
By Ninja are more than just our creative agency. As a start up, they are an integral part of the LUXE Botanics team. We can't imagine what the brand would be today without them.
Client LUXE Botanics
Our role Graphic design Primary packaging design Secondary packaging design Production management
Doing things differently starts with a conversation.