Unboxing experience for LUXE Botanics

Creative & interactive print innovation

The LUXE unboxing experience

LUXE Botanics was founded on the philosophy of allowing nature to nurture. Founder, Jené Roestorf, created a mindful skin care range that connects science and the environment. 

As a business that focuses primarily on e-Commerce sales, their customer touchpoints were limited. Their opportunity to guide their customers on a journey to discover and experience their brand was limited. Our objective was to design an extension of the brand ethos we helped curate, something that spoke to LUXE’s customers immediately upon receiving their delivery. Thoughtful design and considerate materials allowed us to create an experience that will have customers waiting by their front door as soon as their mouse clicks confirm order

Let’s not forget about the cost though. We took what could have been quite an expensive feat and achieved an assembly cost equivalent to wrapping something in tissue paper and slapping a sticker on it.

The pudding

We can proudly say this design not only won us gold at the 2019 QLD PICA’s, but also at the National Print Awards. If that isn’t impressive enough for you, it was also featured in the Australian Parliament House. Even better still, this design and ultimately the experience it creates, has led to an increase in user generated content and the promotion of the brand by influential influencers. Customer retention also increased to 21% and customer advocacy continues to grow.

In their words

Excellent design and digital marketing agency. They have transformed not only our branding but also our brand voice and digital presence in such a way that our business has grown in triple digits since the start of the partnership. They have even won state level and national level awards for their work on our brand. Without a doubt the best agency we have worked with!

Client
LUXE Botanics

Our role
Creative direction
Graphic design
Interactive print innovation
Unboxing experience design
Production management

More info below
  • luxeunboxing image main
  • luxeunboxing image 1
  • luxeunboxing image 2
  • luxeunboxing image 3

Get in touch

We’re not landlocked or bound by the sea, we work everywhere, internationally.

For the chatter-box in you:
1800 749 286

For the introvert in you:
hello@byninja.com.au

For the old-school in you:
PO Box 2439
Graceville, Queensland 4075

Our creative brain is located in:
Yeronga, Queensland Australia