Evolution of a brand
Goodness Gracious Café first opened their doors in September 2014, with a mission to serve the highest quality food, prepared with fresh, locally sourced, seasonal ingredients – and let us tell you, it’s scrumptious!
Naturally, the café’s owner, Olivia, wanted the brand to reflect this. So we embraced our inner sticky beak and learnt all we could about the culture and values of this superb café. What we discovered was that it was focused on providing the freshest and highest quality, locally sourced fare while limiting waste and their environmental footprint. With this in mind, we delicately placed everything we had learned into a big pot and cooked up a drool-worthy brand identity that is synonymous with GGC's connection to the earth and Mother Nature. We achieved this predominantly through the introduction of wooden textures: from the 4mm laser etched and cut menu boards, to their gift worthy gift vouchers which are produced on a combination of wood and recycled papers, which have been laser cut and printed with soy based inks, through to their wooden business cards which are produced using a combination of wood and sustainably sourced papers.
Through a series of highly effective multi-platform marketing campaigns, we've also helped GGC establish themselves as one of Brisbane’s go-to foodie haunts. These campaigns helped increase the café’s brand awareness, grow its standing within the local and greater Brisbane communities, and grow its customer base, and subsequently sales, by identifying and strategically leveraging the café’s point of difference – the desire to design and customise its delicious fare to suit any and all dietary requirements. By building and fostering authentic relationships, and working closely with the café’s entire team, we were able to help them double their social following, and increase engagement by 8%.