A new identity
Founder of Impala HR, Matt wanted to differentiate himself from existing HR consultants, and being the face of his company, he wanted the brand to reflect him.
To get to know Matt and what Impala HR was all about, we did what we do best – we got up close and personal, and we listened. Together with Matt, we crafted his new and original brand.
Impala HR’s stationery was designed to give people a sense of Matt’s uniquely personalised approach to HR. His business cards were hand printed on a 1970’s Heidelberg letterpress, meaning each one is a little bit unique. The combination of this technique, the soft textured cotton, and the subtle logo enhancement resulted in a simple, personalised, yet elegant card which exudes Impala HR’s overall brand identity.