Too cool for a school
MacGregor State High School (SHS) is a pretty cool school. With an aspirational approach to learning, and an innovative curriculum, the school is renowned for its scholarship.
When we met, the school had a well established logo, but no real brand, and everyone was just doing their own thing – making up their own templates to get by. Our task was to take their logo, and craft a brand from it that told their story, their truth; their students.
We worked with the team at MacGregor SHS to develop a range of internal templates for staff use, and external marketing and advertising templates, as well as some simple ground rules around the consistent application of their new brand.