MacGregor SHS

Brand development & style guide

Too cool for a school

MacGregor State High School (SHS) is a pretty cool school. With an aspirational approach to learning, and an innovative curriculum, the school is renowned for its scholarship.

When we met, the school had a well established logo, but no real brand, and everyone was just doing their own thing – making up their own templates to get by. Our task was to take their logo, and craft a brand from it that told their story, their truth; their students.

We worked with the team at MacGregor SHS to develop a range of internal templates for staff use, and external marketing and advertising templates, as well as some simple ground rules around the consistent application of their new brand.

Client
Welcome to the Fold
(MacGregor SHS)

Pieces
External templates
Internal templates
Style guide

Our role
Creative direction
Design

More info below
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