Welcome to the Fold

Rip & roll card

Rip it!

WTTF, a creative agency unlike one you’ve ever encountered before, craved a business card, unlike anything you’ve ever encountered before. With a keen eye for minimalistic design, the agencies Fat Controller (he gave that title to himself) wanted a no-frills approach... until he changed his mind that is.

Taking inspiration from WTTF’s name, and through much collaboration, we developed the zip-strip, roll-fold business card – an approach much simpler than its name suggests, resulting in a unique and interactive solution that engages the holder from the get go. To see what’s inside, they have to tear it open and unfold the internal panels.

We’re pretty folding ecstatic to share with you that these bad boys featured on the Fold Factory’s 60-second super-cool fold of the week.

Client
Welcome to the Fold

Our role
Creative direction
Design
Advanced origami

More info below
  • zipstrip image 1a
  • zipstrip image 2a
  • zipstrip image 3a