Congratulations, you’ve made it! Our fourth and final instalment of our riveting Branding series. By now you’re aware that you need a brand and a strategy, that you must focus on your brand’s heart and that your brand identity is everything. Which should just about cover everything you need to know, right? 

Yes… and no... it’s complicated. The last three parts have told you what you need and why you need it. Now we want to show you (our favourite readers) how to practically apply all this new knowledge you’ve been storing in your noggin. 

See, knowing how to survive in the jungle theoretically is a lot different to throwing yourself out of a helicopter with nothing but what you’ve got on your back and making Bear Grylls proud. 

Similarly you can know exactly what your business and brand needs but still struggle to know how to execute it. Which is completely understandable, it’s not something you can master overnight. But, as always, your favourite Brisbane brand design team is here to help. So let’s delve right into one of our favourite topics, branding touchpoints.

WHAT IS A BRANDING TOUCHPOINT? 

Everything your employees or customers touch is one of your brand touchpoints, yes that includes everything from word of mouth, professional logo design, and even packaging design all the way through to epic billboards. 

There are many touchpoints, each of which need to be an extension of your brand, as they each directly impact your customers’ perspective of you. These are where your professional brand identity, heart and strategy all come into play and really make (or break) your business. Consistent application and communication of your brand values throughout these touchpoints will ensure a long and prosperous future for your small business — which is when working with a creative design agency really pays off.

Don’t get us wrong, knowing your brand’s touchpoints and how to best use them isn’t a piece of cake (mmmm cake). Especially given the current climate we live in, it seems that new ways to reach customers are appearing out of thin air, daily — with each best practise changing alongside them. 

Still not sure what we’re on about? To really clarify things for you here’s a snapshot of what your branding touchpoints could be; 

• Advertising
• Direct Mail 
• Networking 
• Speeches
• Proposals 
• Signage 

These all may seem like very small, inconsequential things alone, but when combined and when they successfully work together — from your brand design strategy, logo design and graphic design — your brand will be at its best; delivering a consistent image to your current and prospective customers.

Although this can seem daunting we challenge you to look at these touchpoints as possibilities, overflowing with potential for your business. The more touchpoints you have, the more opportunities you gain to connect with consumers. Whoah. We don’t advise you run out and start playing with every touchpoint possible. Like many things, in order for them to be successful, you must put in the necessary attention and time they need.