We're a collective of creative geniuses
We share a passion to do better, to create a better world through human connection and thoughtful design leadership.
Our creative pursuits begin from a place of truly knowing the customers of the people and businesses that we work with. We know that the foundations we build for your brand will enable you to connect deeper with your audience and create impactful change within their lives and the world.
We combine our expertise in branding — from brand strategy, brand experience and brand identity, to rollout across digital, print, packaging and paper engineering (aka origami) — to curate industry-disrupting design that embodies the unique core values of each brand (and the humans behind them). We seek to differentiate you, to set you apart from your competitors, and most importantly, make a positive difference to your community.
We are a brand design studio based in Meanjin (Brisbane). We are:
Kathleen is an award-winning creative problem solver.
She starts every project with one question—’why’. Kathleen founded By Ninja in 2016 out of a passion to do things differently, and to do things better, not for her, but for the brands that she works with—”I want to add real value to the businesses that I partner with”. Uncomfortable is a state that she actively strives for, because being uncomfortable is where the ‘new’ is, the ‘never been done before’, the ‘different’. Kathleen’s experience spans a diverse range of industries, including; green beauty, retail, hospitality, professional services, government, not-for-profit and transport. Her specialist skills include; creative strategy, brand experience and design, and packaging design and paper engineering (aka origami).
Matt is the co-pilot of Ninjas.
If By Ninja were a plane, Matt would be the pilot, and he almost was — a fighter pilot, to be precise. That is, until he got a taste for cultivating amazingly talented workforces. Some may even say that creating business strategies, building incredible workplace culture, and leadership development are just as sexy as being a fighter pilot, or at least Matt does. Matt gets a thrill from helping his company and people be the absolute best they can be because he knows when all systems are a go, the business is clear for take-off.
Johanna has been spinning stories since day dot.
A self-proclaimed word nerd with more degrees than you can poke a bo at, Johanna has an admiration for language and grammar that borders on fanatical. As a former lawyer and journalist, Johanna’s investigative approach enables her to uncover the deep truth behind the stories she tells. Johanna’s words have helped brands grow in triple digits in as few as nine months. Her specialist skills include brand writing, creative writing, and strategic writing. In her spare time, Johanna helps run a central Queensland property, and as such, has a deep understanding of rural Australian influences.
Cou puts the conversion in the creative.
Copywriter, storyteller, and self-proclaimed poet, Cou’s wordsmithery dates back to the 1990’s, and humble beginnings, creating home-made story books in her childhood bedroom. Diving into the brains, hearts, and dusty corners of a brand’s soul, Cou shapes their voices into long-lasting, consumer-connecting content. Cou has translated a decade of experience in sales for good, with an uncanny nous, she knows how to spell, sell and use tone and language to influence change (and convert visits to cash).
Callie is a real-life ninja with a camera.
With more years experience than she has fingers (3... joking!), Callie’s passion for telling stories with her craft is inimitable. Her edgy, empathetic approach to photography enables Callie to capture powerfully authentic moments that resonate. Callie’s frames have helped brands increase their check-out value by as much as 103 percent. Callie has captured brand, product, fashion, food and photojournalism frames for some of Australia, and the world’s, most renowned people and businesses. In her spare time, Callie captures all the ooey gooey love that weddings have to offer—she navigates chaos to reveal the vulnerability of moments.
Dana loves to make people happy.
A natural people pleaser, Dana likes to make sure everyone has a terrific day. Whether picking up the phone to reply directly to enquiries, baking delicious goodies for her husband, Nathan, or taking her Border Collies, Pearl and Paddy, for a walk. Deciding to join By Ninja in 2020 was easy because Dana wanted to take her decade’s worth of experience helping people into a top-notch team. A day’s worth of talking demands the right fuel and Dana’s favourites are honeycomb, a glass of wine and cheese — it’s all about balance, right?
Jim is a developer with people skills.
Since 1997, the web has had much to thank Jim for. Jim is a man of philosophy. His approach to all things digital starts with the need and the goal—he believes in a solution orientated approach. With a focus on building real, face-to-face relationships so that he can better understand needs, you could describe Jim as the unicorn of the digital world. Jim has crafted hundreds of responsive digital solutions throughout his career, across a diverse range of industries, from humble html email signatures to epic e-commerce sites, and everything in between.
We are here to do things differently, by building real human relationships that empower us to deliver original creative solutions, inspire conversation and influence change.
We connect good businesses to their customers and help them grow through meaningful experiences, so you can build a legacy that you are proud of.
Brands that trust us