We don’t do ‘comfortable’.
We’re not here to play it safe.
We do what matters.
We challenge, provoke and inspire brands to think differently, act boldly, and create meaningful change.
We go beyond branding—engineering brand ecosystems that consider every connection, every touchpoint, and every human interaction. We see the full system; the hidden links, the unspoken needs, and the ripple effects. And we design it all, every micro detail, intentionally, deeply and with purpose.
We fundamentally believe that brands should wield their power to responsibly influence change, to improve the world for more people, beyond today.
We’re a fully remote, Australian-based creative studio delivering end-to-end brand solutions for brands around the world. From strategy, identity, experience, and design, to product and packaging design, we design ecosystems that shape how people feel, think, and act. We are:
Award-winning brand engineer and product designer.
Kathleen founded By Ninja in 2016 out of a desire to do things better, to design for meaningful, measurable impact. With a background in both design and engineering, she brings a rare ability to uncover hidden connections and solve complex challenges through thoughtful design. Kathleen has partnered with some of the world’s most progressive brands, using design to break barriers—like co-creating braille packaging for Australia’s first accessible luxury haircare line. Her work goes beyond branding to shift thinking, shape behaviour, and create ripples. Grounded in curiosity, humility, and a deep commitment to inclusivity, Kathleen believes the most powerful innovations make brands and the world around them, better for more people.
Strategic co-pilot, culture-builder, and systems-thinker.
If By Ninja were a plane, Matt would be the co-pilot, keeping it steady, on schedule and ready for anything—actually, he almost was (a fighter pilot, to be precise). Instead he found his calling in cultivating amazingly talented workforces. Some may even say that creating business strategies, building incredible workplace cultures, and leadership development are just as sexy as being a fighter pilot, or at least Matt does. Matt gets a thrill from helping companies (and the humans that fuel them) be the absolute best they can be because he knows when all systems are a go, the brand is clear for take-off.
Word nerd, story excavator, and brand whisperer.
A self-proclaimed word nerd with more degrees than you can poke a bo at, Johanna has an admiration for language and grammar that borders on fanatical. As a former lawyer and journalist, Johanna’s investigative approach enables her to uncover the deep truth behind the stories she tells. Johanna’s words have helped brands grow in triple digits in as few as nine months. Her specialist skills include naming, brand messaging, and creative copywriting. When she’s not decoding brand narratives, she’s running cattle properties in central Queensland, giving her a rare perspective that’s as grounded as it is sharp.
Visual orchestrator, moment-maker, and strategic eye behind the lens.
Blending the unexpected with strategically-led creative, Callie captures people, products and moments for brands all around the world. Hands-on and effectual, she orchestrates visual stories that shape how brands are felt, seen, and remembered. From creative briefing and ideation, through to art direction, production, photography, and post, Callie merges art and culture with a strategic creativity. Callie has an innate ability to immerse herself in projects with proactive interaction, navigating the unpredictability of shoots, using unplanned moments as opportunities for spontaneous exploration.
We are here to do things differently, by design.
We build real, human relationships that allow us to challenge, go deeper, and create original solutions that don’t just look good, but work for everyone.
We grow purposeful brands with leaders who are brave enough to stand out—the disruptors, change-makers, and challengers of complacency. Together, we design considered experiences that connect, resonate, and create lasting impact, so you can build a legacy that means something, to more people, for longer.
Our directors
Brands that trust us
Influencing change starts with a conversation.