Branding for LUXE Botanics

Brand evolution

Ethical evolution

LUXE Botanics is where science and nature meet in perfect harmony. The brainchild of South African born biotechnologist Jené Roestorf, this revolutionary brand was developed to address the deficit in the skin care market for a sustainable, scientifically researched, botanical-based natural skincare range.

Inspired by her African roots, Jené combined her comprehension of nature’s healing abilities, scientific proficiency and passion for socially conscious innovation to develop a definitively mindful skincare range.

Our mission was to relaunch their image in a way that relayed their philosophy and product clearly to their desired market. We achieved this through a bit of thoughtful curation and creative copywriting, custom design, digital marketing and custom packaging design, assisting Jené and the Luxe Botanics team to share their story, their vision, and their green beauty branding with the world.

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The pudding

In just 9 months after joining forces, we helped LUXE Botanics grow in triple digits. We helped them increase their check out value by 103%, website traffic by 78%, customer retention to 21% and exceed their annual retail goals by 12%. Because giving the world beautiful skin begins with a bold, breathtaking brand strategy.

In their words

Having worked with countless agencies, when you find one that understands your brand from the get go, that proactively suggests ideas to test and challenge the status quo, a team who are always up for trying something new and who go beyond the call of duty, it is like gold dust.

By Ninja are more than just our creative agency. As a start up, they are an integral part of the LUXE Botanics team. We can't imagine what the brand would be today without them.

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LUXE Botanics

Ethical & sustainable branding
Brand tone
Business card
Digital marketing
Print marketing
Social media
Website management
Custom packaging design
Unboxing experience

Our role
Creative direction
Graphic design
Website development
Brand & product photography
Social media curation
Paper engineering
Unboxing experience design

Doing things differently starts with a conversation.

Get in touch

We’re not landlocked or bound by the sea, we work everywhere, internationally.

Meanjin | Brisbane, Australia

For the introvert in you:

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210A Days Road Grange Q 4051
(access via Thomas Street)

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PO Box 342 Paddington Q 4064

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