Branding for Goodness Gracious Cafe

Brand development

Evolution of a brand

Goodness Gracious Café are on a mission: an environmentally-friendly, yet delicious mission to serve the highest quality cuisine using fresh, locally sourced seasonal ingredients.

Their commitment to their mission meant they required a brand that reflected their tasty, green ethos. Embracing our inner sticky-beak, By Ninja spent time getting to know both Goodness Gracious Café and it’s creator Olivia, allowing us to cook up a brand design that reflected their green, yet appetising brand. Our scrumptious approach to building their cafe branding was multi-platformed, using creative web design, social media strategy, brand photography as well as custom graphic design.

Throughout the process we kept in mind their green ethos, ensuring we used a variety of excellent eco-friendly elements including wooden textures, soy-based inks, sustainably sourced paper, proving you don’t have to sacrifice quality when being environmentally conscious.

The Pudding

Goodness Gracious they got some great results! Through a series of highly effective multi-platform marketing campaigns and by identifying and strategically leveraging their point of difference, we helped increase the brand awareness of Goodness Gracious Café. In fact, by working closely with their team we were able to help them double their social following and increase engagement by almost 8%. This has in turn allowed them to grow their customer base and increase their sales, establishing them as one of Brisbane’s go-to foodie haunts.

Goodness Gracious Cafe

Business card
Social media

Our role
Creative direction
Brand identity design
Graphic design
Website design & development
Social media management

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Meanjin | Brisbane, Australia

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210A Days Road Grange Q 4051
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PO Box 342 Paddington Q 4064

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