Kickass annual business planning for clever people
How to be a champion goal-setter
How to be a champion goal-setter
Limping across the end of the year finish line?
It’s only natural to feel a tad drained after the year that’s been (let’s not talk about it...again). You’ve got the last day of business highlighted in your calendar and it’s all you can think about.
But we’re coming in (softly) with a little challenge. Often we finish the year and dust off our hands thinking well that’s it, we’re done. But you know what happens next, right?
Yep, it comes around faster than a sushi train on Nitrous Oxide (don’t get it? Watch Fast & Furious.)
New Year’s Eve passes and you find yourself wondering what now? You’re opening back up, watching work slowly come in and you fall back into the same old patterns.
This is all totally fine IF you want your business to roll on the same as it did in 2021.
But if you’d like to up your game and hit some new goals, now is the time to get your annual business plan sorted!
Why start your business planning in December?
Okay look, we know you’re tired. And those conversations about the family Kris Kringle can get pretty intense. But you only need half an hour to whip up your annual business plan and it’s kinda worth it. (Plus, it’s a great excuse to switch your phone to silent and ignore Uncle Bob’s demands for a set of titanium nunchucks.)
Here’s why doing your annual plan now is the way to go:
We know you’re super frazzled right now so we’ve got a quick and easy process to map out your 2022 goals.
Before you know where you want to go, you’ve got to know where you are. Let’s pause for a moment and do a quick assessment.
Grab a pen and paper, open a blank doc or hit start on your audio recorder and answer these questions:
Now you’ve got a clear idea of where you are, it’s way easier to plan the next steps.
We’re not fans of overcomplicating things, simple and clear is best for success. So we’re using the same question-answer gig to help you map out the next twelve months for your brand.
First, use your imagination and pretend you’ve got a crystal ball. If conditions inside and outside your business stayed the same as they are now, where would your business be by December 2022? What would a year’s growth on the same trajectory look like?
Even if you’re pretty chuffed with that picture, there are always opportunities for improvement.
The next questions help you get clear on your purpose:
You’ve got to pin down exactly where you want to see change and growth.
Keeping that all in mind is going to determine your next answers:
Knowing what you’re going to focus on dictates what your goals for the next year will be.
Plus you’ll know what actions to take to help you reach them. You might need to invest in new tools, hire a new employee or outsource work (like hiring a creative design agency!).
Finally, add an ideal end date for each goal. (“One day” is not a date, it never comes, trust us.)
The beginning of the year is also the perfect time to unveil new branding. As people come back from holidays, they’re often inspired to change their habits and lifestyle. (That’s why gyms and personal trainers love February!)
Launching a new product, service or rebrand early in the year is a great way to capture their enthusiasm for trying something new.
Unsure if rebranding might be a good move? Learn when it’s the right time for a rebrand.
Knowing you’ve got your annual plan done and ready to action tastes even better than organic plum pudding drizzled in custard and topped with a scoop of vanilla bean ice cream.
Give yourself the gift of smugness this festive season.
Oh, and if you’d like a hand with your creative projects in 2022, chat with our brand design experts today!